Tools
Figma
Maze
FigJam
Zoom
New and existing users who are using sofar to connect to local gigs.
Timeline
5 Weeks
Audience
Increase bookings within the website by enhancing the search bar functionality making
it easier for users to book local gigs.
Research
Conducted a usability audit of the current site's experience. Identified memorable and pain points.
Memorable moments they have good information structure in their site. Branding and intuitive layout, mystic type of feeling that makes a user feel inclusive in their space.
Pain point, although we thought the layout of the content and UI was good. When we dove deeper, the site can be a little confusing to use to find concerts to attend too, having two search bars. not having enough options in the search function made it a little difficult for us to understand how to find concerts we may be interested in.
My Role
User Research
User interviews
UX Designer
UI Designer
About
Sofar is a global music community website that allows users and artist to connect through live concerts and music in their local areas.
This case study was completed, collaborated between Ignacio M., Angela Ku, and myself, Txuci Lee.
Currently, Sofar's search functionality is very limited as they only offer single dropdown option for the closest city to book an intimate concert experience.
SoFar Sounds
Context
Challenge
Goal
Competitor anaylsis
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Interviews
We developed test questions that would bring us insights on guests behavior and understanding when searching for music concerts. Interviewed users who identify as concert go-ers and users who goes occasionally.
Ideation
Direct
Indirect
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Conducted competitive analysis with a direct and indirect competitors. We focused on what the two sites had done well in, based off their search functionality and usability and then we took those takeaways and implemented it features that we thought would create great experiences into the new design.
Wireframes
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We redesigned the user journey to enhance the interaction with the search functionality. Our process involved creating wireframes based on thorough research and user testing.
Takeaways
We built out what we intended to improve on the current site. The search functionality. We added days, increments of weeks, and into 30+ plus days. We built out the site, to make it easily accessible for first time users and repeat users to book intimate concerts through sofar.
What we could of done better. We could of made more interactions in the site so that testers can have the ability to venture off from our test questions.
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