My Role
User Research
User interviews
UX Designer
UI Designer
About
Wim Hoff is a Dutch extreme athlete who uses cold therapy to enhance his life and teaches these practices via various media outlets, one being his Mobile App. The app has a 20 day challenge that helps / promotes users taking cold showers
Personas
Who would be interested in this challenge? Someone who has desire for improved mental and physical well-being. Someone who enjoys cold showers, someone who wants to try something new.
Current User Flow
In the Cold Shower mobile app, the 20-day challenge feature presents significant user experience issues. The challenge lacks clarity in its presentation, making it difficult for users to understand its objectives and requirements. Additionally, when users attempt to access this feature, the navigation is not intuitive, creating confusion on how to properly begin or end the challenge. This leads to a frustrating loop where users are frequently redirected back to the main screen, hindering their ability to engage with the challenge effectively. As a result, the overall user experience is negatively impacted, causing potential disengagement and dissatisfaction.
Research, Testing, & Prototyping
Updated User Flow
Research
Prototype
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Findings
Enhanced User Understanding: Users will have a clear comprehension of the 20-day challenge, leading to higher engagement and completion rates.
Improved User Satisfaction: By making navigation intuitive and ensuring a seamless experience, users will find the app more enjoyable and less frustrating to use.
Increased Retention: A well-designed, user-friendly challenge feature will encourage users to return to the app daily, boosting overall retention and satisfaction.
Wim Hoff App
Tools
Timeline
Audience
Figma
Sqaurespace
FigJam
Slack
Zoom
3-4 Months
External
Context
Challenge
Goal
This project was done by two software developers, sr. manager of probono projects, a director of cyber security, and myself, ux designer & researcher
One of the main focuses of the app is accessing and participating in the 20 Day Cold Shower Challenge. However, the app does not currently distinguish the challenge from other in app offered materials and the user flow to completing the challenge is complicated by many steps.
Create focus on the 20 Day Cold Shower Challenge in the app. Streamline the process so new users can easily access the challenge and retain using the app. We want to make changes so the app can be a useful, undisrupting tool, empowering users to be successful in the challenge.
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